An international lifestyle brand that includes not just a line of luxury fragrances, but also a publisher of books on art and design as well as a film and documentary entertainment company. All of this is Roads Luxury Group Ltd. Founded and directed by the businesswoman Danielle Ryan, the group has created Roads, artisan fragrances in collaboration with the finest master perfumers of the United Kingdom - each eau de parfum takes its inspiration from places, people, memories, emotions, artistic and visual sensations. Each perfume is made with finest ingredients and finest quality raw materials. The fragrances explore new paths of research, leaving the door open to new forms of olfactory poetry.
Crisp, fresh, sophisticated, and electric, Digital Daze is a clean fragrance that goes straight to the point, inspired by the idea of a fast interaction between humans and digital technology. Digital Daze is dynamic and luminous in its top notes, thanks to a mix of fruity notes and peppered accents. In its heart blooms a chord of rose, jasmine and peony that is carefully placed on a bed of woods and amber crystals. The image on its pack is by Carlo D’Orta, a specialist in architectural photography. He uses his lens to capture the relationships between lines, shapes, and geometries that lean towards the abstract. His photographic vision undergoes a continuous evolution, from his initial documentary approach to shots inspired by the abstract or driven by a metaphysical and surrealist vision.